数据与计算发展前沿 ›› 2023, Vol. 5 ›› Issue (3): 152-159.

CSTR: 32002.14.jfdc.CN10-1649/TP.2023.03.011

doi: 10.11871/jfdc.issn.2096-742X.2023.03.011

• 技术与应用 • 上一篇    下一篇

基于区块链智能节点的社交网络舆情传播探讨

谢人强1,*(),陈燕玉2   

  1. 1.福州外语外贸学院，大数据学院，福建 福州 350202
    2.福州外语外贸学院，经管学院，福建 福州 350202
  • 收稿日期:2022-03-28 出版日期:2023-06-20 发布日期:2023-06-21
  • 通讯作者: *谢人强（E-mail: vhope@126.com）
  • 作者简介:谢人强，福州外语外贸学院，教授，计算机高级工程师，主持省厅级以上课题10余项，发表论文30余篇，主要研究领域为电子商务、信息管理等。
    本文中负责文章研究方法的设计，数据的收集与验证，撰写论文的第2-4部分。
    XIE Renqiang, Fuzhou University of International Studies and Trade, professor, senior engineer in the computer field. He has been in charge of over more than 10 projects above the provincial level and published more than 30 papers. His research interests include e-commerce, information manag-ement, etc.
    In this paper, he is responsible for the design of research met-hods, data collection and verification, and writing sections 2 to 4.
    E-mail: vhope@126.com
  • 基金资助:
    福建省社会科学基金重大项目“关于加快推动福建数字产业化和产业数字化研究”(FJ2021Z020)

Analysis on Differences of Public Opinion Communication in Social Networks Based on Blockchain Smart Nodes

XIE Renqiang1,*(),CHEN Yanyu2   

  1. 1. School of Big Data, FuZhou University of International Studies and Trade, Fuzhou, Fujian 350202, China
    2. School of economics and management, FuZhou University of International Studies and Trade, Fuzhou, Fujian 350202, China
  • Received:2022-03-28 Online:2023-06-20 Published:2023-06-21

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摘要：

【应用背景】 随着社交网络的广泛应用，网络舆情问题受到越来越多的重视。区块链技术的出现，有助于网络舆情问题的解决。在信息传播模式方面，区块链社交网络与传统社交网络有很大的不同。【目的】 揭示区块链社交网络舆情传播特征，对该网络的舆情监管能够提供一定的理论依据。【方法】 该文结合区块链信任机制与激励机制的作用，在经典的传染病模型的基础上，引入区块链智能节点，提出区块链社交网络信息传播的新模型。【结论】 通过求解模型的微分方程组以及对Steemit与微博平台数据的实证分析，该文认为区块链社交网络相比于传统社交网络在用户转发行为方面表现得更为理智，智能节点有助于控制“失真”或“不确定”信息的传播，同时也在一定程度上促进了优质信息的产生。

关键词: 区块链, 社交网络, 舆情, 信息传播, SIR模型

Abstract:

[Application background] With the wide application of social networks, the problem of network public opinion has attracted more and more attention. Blockchain technology helps to solve the problem of network public opinion. In terms of information dissemination mode, blockchain based social networks are very different from traditional social networks. [Objective] Revealing the charac-teristics of social network information dissemination based on blockchain will help to better manage public opinion. [Methods] Combined with the role of the blockchain trust mechanism and incentive mechanism, this paper introduces blockchain smart nodes based on the classical infectious disease model, and puts forward a new model of information dissemination in blockchain based social networks. [Conclusions] By solving the differential equations of the models and conducting empirical analysis of the data of Steemit and Microblog platforms, this paper believes that blockchain based social networks are more rational in user forwarding behavior than traditional social networks. Smart nodes help to control the spread of "distorted" or "uncertain" information, and also promote the generation of high-quality information to a certain extent.

Key words: blockchain, social network, public opinion, information dissemination, SIR model