基于多类特征的社交网络影响力预测研究综述

doi:10.11871/jfdc.issn.2096-742X.2025.01.001

数据与计算发展前沿 ›› 2025, Vol. 7 ›› Issue (1): 2-18.

CSTR: 32002.14.jfdc.CN10-1649/TP.2025.01.001

doi: 10.11871/jfdc.issn.2096-742X.2025.01.001

• 专刊：生成式人工智能 • 上一篇下一篇

基于多类特征的社交网络影响力预测研究综述

水映懿¹(),张琪¹,李根^1,^*(),张士豪¹,吴尚²

1.中国人民公安大学，信息网络安全学院，北京 100038
2.北京市公安局网络安全保卫总队，北京 100029

收稿日期:2024-11-02 出版日期:2025-02-20 发布日期:2025-02-21
通讯作者: *李根（E-mail: 20237053@ppsuc.edu.cn）
作者简介:水映懿，中国人民公安大学，硕士研究生，CCF学生会员，主要研究方向为社交媒体流行度预测，本文中主要负责论文的撰写与修改。
SHUI Yingyi, is a master’s student at the People’s Public Security University of China. She is a CCF student member. Her main research direction is social media popularity prediction.
In this paper, she is mainly responsible for the writing and revision of the paper.
E-mail: 759611461@qq.com|李根，中国人民公安大学，博士，讲师，主要研究方向包括人工智能安全、多媒体信息智能化处理、深度伪造人脸检测等。
本文主要承担工作为文稿主题和内容修改。
LI Gen, Ph.D., People’s Public Security University of China, Lecturer. His main research directions include AI security, intelligent processing of multimedia information, and DeepFake detection.
In this paper, he is mainly responsible for modifying the theme and content of the manuscript.
E-mail: 20237053@ppsuc.edu.cn
基金资助:
中央高校基本科研业务费专项资金资助(2020JKF316)

A Review of Research on Social Network Influence Prediction Based on Multi-Class Features

SHUI Yingyi¹(),ZHANG Qi¹,LI Gen^1,^*(),ZHANG Shihao¹,WU Shang²

1. School of Information and Cyber Security, People’s Public Security University of China, Beijing 100038, China
2. Network Security Department of Beijing Public Security Bureau, Beijing 100029, China

Received:2024-11-02 Online:2025-02-20 Published:2025-02-21

摘要/Abstract

摘要：

【目的】影响力预测作为社交网络分析的重要内容，对于舆情监控、网络营销、情报分析、个性化推荐、广告定位、传播预测等多个领域具有重要的社会价值和现实意义。早期基于特征工程的影响力预测方法，通过提取并构建关键特征，建立不同特征与流行度之间的关系模型。本文重点关注与社交网络影响力相关的多类特征，从多类特征提取、预测模型构建和预测评估方法等方面进行了研究和综述，旨在综合分析已有研究方法，为提高社交网络影响力预测精度提供借鉴和参考。【方法】本文立足于当前广泛采用的深度学习方法，通过查阅文献资料，对社交网络的视觉特征、文本特征、情感特征、时间特征和用户特征分别进行了总结和阐述，并对基于多类特征的社交网络影响力预测方法的研究现状和局限性进行了分析。【结论】随着深度学习理论的发展，深度特征提取和预测模型构建取得了突破性进展，但目前在社交网络影响力预测方面，基于多类特征的特征组合预测方法仍然存在不足，需要研究更有效的特征预提取模型来提升社交网络影响力预测精度。

关键词: 社交网络, 影响力预测, 多类特征, 深度学习

Abstract:

[Objective] Influence prediction, as an important content of social network analysis, has important social value and practical significance in many fields such as public opinion monitoring, online marketing, intelligence analysis, personalized recommendation, advertisement positioning, and communication prediction. Early influence prediction methods based on feature engineering established the relationship between different features and popularity by extracting and constructing key features. This paper focuses on the multi-class features related to social network influence, and conducts research and review from the aspects of multi-class feature extraction, prediction model construction, and prediction evaluation methods, aiming to comprehensively analyze the existing research methods, and provide reference for improving the accuracy of social network influence prediction. [Methods] Based on the current widely adopted deep learning methods, this paper summarizes and elaborates on the visual, textual, emotional, temporal, and user features of social networks by reviewing the literature, and analyzes the current research status and limitations of the influence prediction methods of social networks based on multi-class features. [Conclusions] With the development of deep learning theory, breakthrough progress has been made in deep feature extraction and prediction model construction, but at present, in terms of social network influence prediction, feature combination prediction methods based on multi-class features are still insufficient, and it is necessary to study more effective feature pre-extraction models to improve social network influence prediction accuracy.

Key words: social networks, influence prediction, multi-class features, deep learning

水映懿, 张琪, 李根, 张士豪, 吴尚. 基于多类特征的社交网络影响力预测研究综述[J]. 数据与计算发展前沿, 2025, 7(1): 2-18.

SHUI Yingyi, ZHANG Qi, LI Gen, ZHANG Shihao, WU Shang. A Review of Research on Social Network Influence Prediction Based on Multi-Class Features[J]. Frontiers of Data and Computing, 2025, 7(1): 2-18, https://cstr.cn/32002.14.jfdc.CN10-1649/TP.2025.01.001.

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数据集名称	数量	类型	来源	发布时间
SMPD数据集	48.6万条帖子	图像和文本内容	Flickr平台	2024年3月
新浪微博数据集	1,660万条微博	微博文本内容、用户社交网络结构以及转发路径	新浪微博	2012年
TPIC17数据集	68万张图片	图像、用户信息、元数据和互动数据	Flickr平台	2017年
YouTube数据集	8,000万个视频	元数据以及时间序列数据	YouTube	/

研究人员	方法	具体技术	数据集	实验指标	实验结果
Din等人^[12]	基于CNN深度学习模型	使用提取视频视觉CNN，结合社交网络数据	大规模短视频数据集*	\	\
Bielski等人^[13]	基于自我注意机制和Grad-CAM 可视化方法的多模态流行度预测模型	结合了Grad-CAM可视化方法的自注意机制，用于加权时间域内帧的相对重要性	Facebook视频数据集*	准确率/ Spearman相关系数	72.7%/0.612
Abidi 等人^[16]	物联网技术数据收集	使用传感器和智能设备收集环境数据	IMDb数据集	RMSE	0.479
Liu 等人^[17]	深度神经网络（DNN）	使用物联网传感器跟踪用户的动物和手势	用户观看数据集	准确率	88.7%
Abbas等人^[14]	基于社会网络分析的方法	分析用户之间的社交网络关系，构建用户影响力传播模型	Movielens 20M数据集/Digg投票数据集	\	\
He 和 Li ^[15]	基于CNN深度学习CPRP-CNN模型与物联网相结合	利用卷积层对短视频的文本内容以及用户综合特征提取	Vine平台提供的短视频数据集	MSE/MAE/准确率	2.728/1.751/74.7%

文本特征	类别	模型	研究人员	数据集	指标	实验结果
语义特征（例如帖子内容）	预训练模型	BertBase/BertLarge	Devlin等人^[48]	英文Wikipedia	准确率	84.6%/86.7%
		基于子词信息的Skip-gram模型	Bojanowski等人^[49]	Wikipedia数据集	准确率/Spearman相关系数	56.4%/70（德语）
		CatBoost	Wang等人^[50]	SMPD 社交媒体数据集	Spearman相关系数/MAE/MSE	0.784/1.199/2.527
	词嵌入编码	Skip-gram+NEG-15	Mikolov等人^[29]	Google内部新闻数据集*	准确率	61%
	词嵌入编码	AlexNet+DAN	Sanjo和Katsurai^[31]	Cookpad 数据集*	MSE/MAE	6.039/1.960
特征提取信息隐含的内容（例如帖子标题、主题和标签）	One-hot编码	LightGBM	Hsu等人^[51]	SMD 数据集*	Spearman相关系数/MSE/MAE	0.656/3.561/1.497
	直接计算	多模态深度学习框架+注意力机制	Xu等^[20]	SMP Challenge 2020数据集	Spearman相关系数/MAE	0.636/1.401
	模型转换	CatBoost中的有序TS（有序目标统计量）	Prokhoren-ova 等人^[52]	Appetency数据集	Logloss/Zero-one Loss	0.072/0.018
	模型转换	CatBoost中的有序TS（有序目标统计量）	Wang 等人^[50]	SMPD 社交媒体数据集	Spearman相关系数/MAE/MSE	0.784/1.199/2.527

研究人员	模型	数据集	指标	实验结果
Li等人^[70]	SENTI2POP（ARIMA）	Twitter数据集	Non-Senti RMSE/ Senti RMSE	AI话题：0.34/0.23 Air Quality话题：0.33/0.22
Goularas和Kamis^[53]	多层CNN+LSTM	SemEval 竞赛中的多个数据集	准确率/召回率/F1- 分数/精确率	59.0%/55.0%/56.0%/60.0%
Wan^[55]	CNNs+word2vec+part	微博评论数据集*	准确率/召回率/F1- 分数	89.3%/87.5%/88.4%
Sun 等人^[56]	3L-DIMN	SemEval 2014 Task 4	准确率	80.6%
Uddin 等人^[57]	LSTM	Twitter孟加拉语的推文*	准确率	86.3%
Wang等人^[58]	改进的 LDA	Twitter 推文数据	准确率	68.0%
Ren 等人^[54]	BERT	MBTI数据集/ Big Five 数据集	准确率	92.5%/80.3%
Kumar^[65]	ConvNet-SVMBoVW	CWC2019数据集/STS-Gold数据集/Flickr8k数据集	准确率	91.0%/87.1%/73.2%

用户特征	研究人员
关注者+粉丝+浏览量	Wang等人^[50]，Lai 等人^[80]，Kang等人^[81]
浏览次数	Trzciński等人^[82]，Gürsun 等人^[75]，Tan和Zhang^[78]，Bielski和 Trzcinski^[76]
评论	Wang 等人^[83]，Nguyen 等人^[84]
生命周期+评论	Chen等人^[85]
分享/转发/投票	Castillo等人^[86]，Gao 等人^[87]，Wang 等人^[77]
浏览次数+投票次数	Szab和Huberman^[88]
浏览次数+评论+评分（喜欢/不喜欢）	Tan 和 Zhang^[78]

基于多类特征的社交网络影响力预测研究综述

A Review of Research on Social Network Influence Prediction Based on Multi-Class Features

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